![]() S-Chic Commercial -- Bronze Medalist in the 2009 Telly Awards |
![]() |
| |
After encountering a growing number of unwed women who shared her same sentiments on the "being single" subject, Kathryn felt destined to forever relinquish the frumpy "Spinster" title from all female singletons and replace it with a title that would be cool, hip, sleek and Chic. While the S-Chic logo and its profound message -- Single by Choice, Smart enough to know that happiness doesn't rely on marriage, Savvy enough to manage their own personal, professional, social and financial affairs and Selective enough to remain solo until they feel they've met the man they will marry for life -- was well received by all unwed women who were introduced to it, what surprised Kathryn the most were the scores of married, divorced and widowed women as well as teens, tweens and seniors that were drawn to the unique design. Because Susannah Shines (the sleek Chic lady in the logo) styles her hair in the shape of an “S” and all 35 adjectives used to describe women begin with the letter “S,” Kathryn gave birthrights to the exclusive S-Chic Generation to encourage, inspire and empower women of all ages, statures, faiths and ethnic backgrounds so no S-Chic woman would be left behind. All items come standard with the S-Chic Generation logo and the customer selects a tagline -- specifically tailored for mothers, daughters, sisters, friends, young, old, middle-aged, et cetera – for a custom design that makes the perfect gift to self and to others. To assist with taglines that best describes yourself or another, examples are as follows: Single · Smart · Savvy · Selective - This tagline was created to forever relinquish the frumpy “Spinster” title for all unwed women and replace it with a name that would inspire them to feel special, sexy, sweet, sleek and Chic instead of feeling marred for not having yet tied the knot. Divorced, widowed? Whatever your status, if you’re proud to be Single, this tagline is for you. Smart · Sassy · Savvy · Sophisticated – Women of all ages and statures can relate to this tagline; however, it was created when married women fell in love with the S-Chic logo but explained they couldn’t wear it due to their marital status. Single women – who do not wish to advertise their solo status – also like the Smart · Sassy · Savvy · Sophisticated tagline. Also super for sassy females with quick-witted and snappy comebacks. Super · Strong · Survivor – This tagline is a constant reminder that there is no storm that cannot be weathered. It inspires any woman experiencing divorce, suffering from an illness, injury, accident or adversity of any kind and/or simply struggling with the pressures of life. Also makes a great gift for the hospitalized patient or someone who is about to undergo or has already undergone surgery and is in need of a pick-me-up. Spunky · Sporty · Spirited - Show your spirit at football, basketball, baseball, soccer, wrestling or other/indoor outdoor sporting events. Select your sweatshirt color and we will sew the Spunky · Sporty · Spirited tagline using a thread to match your favorite team colors. ***(We cannot sew collegiate logos). Example: Alabama fan? (Red Sweatshirt with White text) LSU fan? (Purple with Yellow text) Auburn? Navy with Orange text. Spunky · Sporty · Senior – This tagline was created to inspire our female senior citizens. It is great for any grandmother-on-the-go, widow or any senior -- for that matter -- who sports her age and stature with the utmost spunk. Sociable · Sporty · Spirited – This tagline is tailored to the female who is the life of every party. It’s also great for the recreational, sports fans, the good spirited and athletes. Sweet · Special · Spiritual - This tagline is for women of all faiths. It can also be worn at religious events and outings as well. Great for newborns and infants! Sweet Sixteen – Great keepsake birthday gift for the soon to be licensed driver! Sorority Sisters – For all women who believe in the S-Chic Generation and wish to join the S-Chic Sorority Club. Well received by college sorority girls as well. Sisterhood Spells Sanity – For all women who heavily rely and lean on their sister girlfriends for friendship, advice, knowledge, understanding, inspiration, compassion and motivation. And, finally, what do men think? They've turned out to be another captive audience. Of course, they don't buy the products for themselves. But there is something about Miss Susannah Shines that catches their eye, and they've been quite the customer by purchasing the Sweet, Sexy, Snuggly Microplush blankets to give to a girlfriend or a spouse. Check out our screen printed Stop Stressing tees and sweatshirts as well as our tees and sweatshirts with all 35 positive and appealing adjectives that begin with the letter “S.” Start Shopping! |








S-Chic came to life after creator, Kathryn Kaufmann, turned forty years old and grew tired of being asked the dreaded question, "Why haven't you been married" by the men she'd date and what appeared to be anybody and everybody she came into contact with.